Best #1 PPC Training Course in Dhanbad | 100% Job-Guaranteed | Join Us
What is PPC?
PPC stands for pay-per-click. It is a digital marketing method in which the advertising company/advertisers have to pay a fixed amount of money each time their ads are clicked by any user. It helps in buying traffic on their sites instead of organically earning “visitors.” The most popular form of pay-per-click technique is search engine optimizing. It gives permission to the advertiser for placing their ads in sponsored links when the user searches for a specific keyword that is related to the advertiser’s business or brand.
Through this training, you will master the digital marketing technique of pay-per-click, web-analytics and conversion optimization. Gain knowledge of ranking algorithms, bidding methods, ad platforms, performance measurement, and search engine marketing for campaigns, and lead generation improvement.
Benefits of PPC training
There is an impressive growth of paid advertisements as it is an effective method of earning “visitors” and to target the online users. Hence the demand for specialists in pay-per-click is increasing at a huge pace.
Annual average salary: Rs 1005k
Paid Search Manager:
Annual average salary: Rs 750k
PPC Advertising Specialist
Annual average salary: Rs 547k
Key Features of PPC training
3 months of blended learning and training.
Practice on Google Ads, Google Analytics, and learn conversion tracking.
Live classes of Google Analytics, Google Ads, and Youtube Ad tools.
Learn content marketing, remarketing, and display marketing.
Skills included in PPC training
Keyword organization and match types
Ad testing and extensions
Advanced ad features
Bidding and attribution
Campaign and ad group organization
Track click and ROI
The roles to become a Pay-Per-Click specialist are marketing managers, management, business, marketing, and sales professionals, engineering, entrepreneurs, communication graduates, Digital Marketing executives, and business owners.
Basic Digital Marketing knowledge is required.
Lesson 1: Psychology of Search
The Search Process
How an advertiser fits into the search process
Lesson 2: Buying Funnel
Understanding the Buying Funnel
Channels to leverage throughout the Buying Funnel
Target users throughout the Funnel
Lesson 3: Understanding Keyword Organization
How keywords change during the Funnel
Identify the Primary Searcher
Types of Keywords
Lesson 4: Keyword Match Types
Difference between Semantic and Syntactic Match types
Using Semantic Match types
Using Syntactic Match types Phrase Match
Lesson 5: Negative keywords and Managing Search Terms
Negative Keyword Match Types Function
Search Terms used to trigger your Keywords
How to use Negative Keywords throughout your account
Lesson 6: Keyword Research
Examine the Website for Keywords and Keyword ideas
Utilize Google Keyword Planner Tool to Gain Ideas
Utilize the Analytics for Keyword Ideas
Lesson 7: Creating Compelling Ads
Where to send Traffic
Understand Ad Components
Create a Call-to-Action
Features and Benefits
Craft Ads that Match the Buying Cycle
Lesson 8: Advanced Ad Features
Dynamically Customize Ads
Ensure your Ads are complete
Prequalify a B2B Audience
Lesson 9: Ad Testing
Types of Ad Testing
Testing Metrics and Data
Single and Multi Ad Group Testing
Lesson 10: Ad Extensions
Meaning of Ad Extensions
Create Special Promotions and Prices for Ads
List Additional Options to interact with your business
Utilize Informational Extensions
Use Additional Options
Lesson 11: Location and Language Targeting
Lesson 12: Introduction to Audience Types
Lesson 13: Display Targeting Options
Lesson 14: Display Ad Formats
Lesson 15: Setting and Measuring Goals
Lesson 16: Reporting and Testing
Lesson 17: Bidding and Attribution
Lesson 18: Campaign Organization
Lesson 19: Ad group Organization
Lesson 20: Introduction to Quality Score
Lesson 21: Working with Multiple Accounts
Lesson 22: Working with Quality Score
Lesson 23: Setting Up Your PPC Strategy
Lesson 24: Creating your Account
Lesson 25: Managing Your Account
Lesson 26: Automation and Other Tools
Lesson 27: Shopping and Video Campaigns
How to become a Pay-Per-Click specialist?
This advanced training can help you to become a Pay-Per-Click specialist if you want. This training will give you knowledge of various methods such as ranking algorithms, bidding methods, lead generation movement, performance measurement, search engine marketing, and ad platforms. Through this training, you can master the PPC and gain a Pay-Per-Click certificate after appearing for an exam.
How do I become a certified specialist in Advanced PPC Course?
After completion of the Advanced PPC training you need to appear for an examination and pass the PPC examination to become a certified PPC Specialist.
Management, engineering, communication graduates, and business.
Marketing and Sales Professionals.
Entrepreneurs, and business owners
The roles of a PPC specialist are:
Creating a strategy to use PPC budgets effectively
Creating and launching PPC campaigns
Using analytics to generate reports
Why you should choose digitalsolution360?
Digitalsolution360 is the best PPC training institute in Dhanbad. We provide quality training by our PPC experts.
We provide classes during weekdays and weekends as per the students need. Free demo class service is available. Our experts give their 100% assistance for interview preparations. Join our PPC training institute and take your career to new heights.